The lemon-and-cannabis-infused seltzer is a new development from Pabst Labs, a separate company from PBR which was started by former PBR employees looking to experiment with different types of products.
Currently, the new drink is being sold in various California dispensaries that Pabst has partnered with, and those stores can be found via a locator on the Pabst Labs site. The beverage can also be ordered online for local residents who are of age to buy cannabis.
Due to regulations, the company is only selling the seltzers in the San Francisco Bay Area, Los Angeles, Sacramento and Humboldt County. It’s also available for purchase on the Pabst Labs website. Currently, 24-packs of cans (which cost $120 before taxes) are sold out, but four-packs (which cost $24) are still available.
If you’re looking to buy the beverage, its best to act fast, because they’ve been selling like weed-infused hot cakes. “The response has been overwhelming,” Pabst Labs brand manager Mark Faicol told NPR recently. “And right now our challenge is really producing enough product to keep up with demand from retailers.”
Faicol has also said he hopes that there are more products like this one on the horizon. “For over 175 years the Blue Ribbon has connected fans across generations around its products, and we think customers, new and old, are going to love the chance to experiment with something different from a brand they trust,” he said in a press release obtained by Newsweek.
